Client stories

Voices from the wall map

“They caught a cold pocket around our Solent stores that our spreadsheet averages had flattened. The reprint for the board pack arrived within the week. I still wish the draft legend had used our house navy sooner — we asked for a tweak and they turned it round the next morning.”

— Helena K., regional trading lead, coastal grocery group

“We used the Territory Balance Review before redrawing two Midlands routes. Standing both heatmaps on the shared scale stopped a long argument about who was ‘busier’. The memo was short enough that the area managers actually read it.”

— Dev S., field operations, wholesale electrical

“Quarterly Density Brief keeps our South Wales board pack honest. The biggest shift last spring was a new out-of-town unit we had underweighted in conversation. Not flashy — just clear.”

— Priya N., commercial analyst

Extended story: Bristol-to-Exeter corridor

A specialty foods wholesaler asked for a Geographic Sales Heatmap Report covering the M5 corridor from Bristol to Exeter. Their sales extract covered 18 months of van-drop invoices, anonymised to postcode sector. The first draft showed a dense ribbon along the motorway towns and an unexpectedly thin band inland toward mid-Devon.

The client had assumed inland accounts were “growing quietly.” The map showed the quiet was real volume absence, not measurement noise. After one revision to add depot catchment rings, the final pack went into a planning day where the team chose to trial a fortnightly inland run rather than open a new depot. Six months later they commissioned a Quarterly Density Brief to check whether the trial moved the inland shade.

We were late by one day on the draft because a batch of truncated postcodes needed manual repair — called out in the briefing caveats, and credited on the invoice by agreement.